How do some industries embrace change and others fight it tooth and nail? Where I meet estate agents, there is this huge fight and backlash against online-only estate agents. And the alternative offering they bring. On The Market used as one if it’s main selling points the fact that they wouldn’t allow online-only estate agents… Continue reading Compete With Online Only Estate Agents
This is an article from 2014, but the problem hasn’t gone away. A lack of housing stock is an issue that hits all of us – estate agents, homeowners, home buyers. I’ve moved away from the narrower issues regarding Estate Agency this week. It’s for a quick look at a much wider issue that needs… Continue reading A Lack Of Housing Stock: What Will The Government Do?
I was just reading an article on the Century21 UK website about the added marketing value of having a High Street presence and the “estate agents window.” And in a previous blog, I looked at maintaining a presence in a town or City centre when most commercial units in centres are designated for retail or… Continue reading Estate Agents: Is A High Street Presence Necessary?
I speak to estate agents in various parts of the country. And I’ve seen a wide disparity between how far an estate agent defines their area. I’ve noticed quite a large difference in the way this is approached in the two main markets I’ve worked in. That’s the South East of England and the North… Continue reading Estate Agents: How Far Should You Cast Your Net?
I’m taking a part-time night class in photography at my local college. Understanding my camera and what I want from my photographs has really started to transform my offering to my clients and has given me total confidence in the fact that my marketing photos are much better than most estate agents I come across.… Continue reading Estate Agent Photography: The Basics
I have just read an article entitled ‘why can’t politicians talk like real people?’ And it has got me thinking. Well, obviously the question that came to mind was ‘why can’t estate agents talk like real people?’ I mean with regards to property descriptions. The murkier side of estate agency often involves issues surrounding the… Continue reading Why Can’t Estate Agents Talk Like Real People?
What’s in a name? Are you a R.J. Stibbington and Sons? Or an E-Z Moove? Or one of the ever-increasing Evenmore Properties? Maybe a Knight, Francis and Wetherstock Chartered Surveyors and Estate Agents, established in 1983? The reason I ask is because in the modern world where not all of your customers already know your… Continue reading Estate Agents: What’s In A Name?
Why set yourself up as an estate agent and then toe the line? Why just continue in the same vein as all the other estate agents? And why present yourself, market yourself and go about your business in the same manner as your competition? Some estate agents try new things, some think that their charisma… Continue reading Where Are The Truly Different Estate Agents?
Every now and again I find myself online looking at all things estate agency. And sometimes what I find sparks my interest and I find myself blogging about it. A lack of housing stock is always a factor. It is entitled ‘The challenges facing estate agents’ and focuses in thre main areas- 1- a lack… Continue reading A Lack Of Housing Stock